Diploma in Management
This course has been designed to help students develop the competencies, knowledge and skills needed by both employees and managers in a 21st century organization. It will enable students to experience the excitement of contemporary organizational and managerial concepts, methods and practices. Real-world examples will be brought in and discussed in the classroom.
This course is challenging in that it will help students to develop deeper insights and acquire a port-folio of skills, so that by the end of the course students will come away equipped with new skills and confidence to develop their own professional potential.
for whom:
Duration: 72 hrs
Course Overview
- Managing a Dynamic Environment - Human Resource Management
- The Evolution of Management - Motivating for Performance
- Strategic Management: Environment Forces - The Dynamics of Leadership
- Strategic Management: Global Forces - Organizational Communication
- Strategic Management: Planning and Strategy Formation - Groups, Teams, and Cultures in Organizations
- Strategic Management: Planning Aids and Implementation - Conflict and Stress Management
- Ethics and Social Responsibility - Controlling in Organizations
- Fundamentals of Decision Making - Information Management Technologies
- Decision Making Aids - Operations Management
- Traditional Organization Designs - Organizational Changes and Innovations
Contemporary Organization Designs
Diploma in Marketing and Advertising
This course teaches the students how the marketing strategy planning process should lead to decisions about a target market and marketing mix that represents the best oppertunity and competitive advantage for the firm and superior value for consumers. The course helps the student to understand the strategic function of advertising in the context of business and marketing, to evaluate artistic creativity and technical expertise required in advertising and also to discover what people in advertising do, how they do it.
The Marketing course has the following objectives:
- To provide an understanding of the marketing management process and strategic planning for marketing.
- To learn how to target markets & position the firm’s products against market needs and competitive offerings.
- To prepare strategic marketing programs based on the components of the product, price, place and promotion.
- To develop an awareness of the analytical process needed to identify opportunities and threats in the firm’s marketing environment which may influence profitability and market position.
Course Overview
- Fundamentals and Practice of Marketing - International Marketing
- Analyzing Marketing Opportunities - Ethics / Social Responsibility
- Business Communication Skills - Importance of Total Quality
- Sales Management & Distribution - Retailing & Wholesaling
- Marketing Management - Project or an Assignment
- Pricing Decisions
For whom:
Marketing Executives,
Sales Executives,
Product Managers,
Advertising Agents
Duration: 6 months
Diploma in Organizational Behavior & Human Resource Management
This course presents a realistic, relavent and complete view of people working in the organizations around the world. This course includes world wide issues, problems and solutions. It also provides theories, research, results and applications that apply to people in the world wide organizations. This is absolutely necessary for the effective management of organizational behavior. In following this course students will understand how the 3 characteristics common to all organizationas-behavior, structure and processes are affected by the actions of managers.
This course enables students to become more involved in weighting and evaluating the decisions a manager must make and the dynamics of managing people become more real, relevant and complete.
for whom:
Human Resource Managers, Supervisors, Counselors, Personnel Managers
Duration: 6 months
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